Announcing a new Meetup for The Online ColdFusion Meetup!

What“The Value (or not) of Social Media and How to Respond to Your Client who wants it”, with Mark Phillips

Our 12pm (US ET) talk on Thursday June 2 will be “The Value (or not) of Social Media and How to Respond to Your Client who wants it”, with Mark Phillips. 

TOPIC DESCRIPTION: (provided by the speaker)

This talk introduces a conceptual framework for deciding the value of social media and applications of that framework to help decide which social media tools  and software components will be effective.  It draws on research on user adoption  and behavioral economics to present a decision making framework that is robust and has predictive value.

It looks at the relationship between social networking, privacy,  permission boundaries and user adoption.  We will discuss specific social media  components that audience members would include in their toolset.  Finally, a way to  think about social media that doesn’t rely on hype.


DURATION: Approx. 1 hour

RECORDING: All meetings are recorded. The URL will be posted after meeting at

SPEAKER: (provided by the speaker)

Mark Phillips is a Project Management Consultant and Technology Thought Leader. Phillips writes for and has been published in publications including C|Net, ComputerWorld, eWeek and Fusion Authority. His approach to project management is based on more than 15 years of real-world experience helping thousands of people at hundreds of companies get more done. He specializes in creating frameworks for information where it can serve both tactical and strategic needs.

He holds a masters degree in Applied Economics from the University of Michigan and a bachelors of Science in Philosophy and Economics from the London School of Economics.

His most recent article in eWeek on using Social Media can be read here.


WHEN: Thurs. June 2, 12:00pm US ET (UTC/GMT-4)

What time is that for you? The following link shows [what the time would be for you]. Here’s [another option] that shows the time as US ET, and lets you choose your city from the list offered to see what time that is in your own timezone.

RECORDING: As always, the meeting will be recorded, and the recording URL will be posted after the meeting at

In addition to the streaming recording posted immediately after the meeting, we now also post downloadable recordings (FLV, MP3, MP4, and WMV) usually within a few days after the meeting, also offered as a link from the recordings page.

LOGGING IN: When you login to the Connect room (the link above) to view the meeting, PLEASE USE THE “LOGIN AS GUEST” option, and USE YOUR NAME, but do NOT attempt to use your username/password or any Connect account. Just sign in as a guest.

RSVP, but only if coming: We do appreciate folks RSVPing if they plan to come (using the link on this email or at the meetup site), though it’s not mandatory and it’s not a commitment. But there’sno need to RSVP if you can’t make it let alone explain why you can’t. With over 2,500 members, no worries. 🙂

FEEDBACK/MEETING DISCUSSION: Members will receive an email after the meeting or can click a link on the event page to offer. Note also the meeting-specific discussion area there at the bottom, in addition to the one-chance feedback feature on the right. Feel free to engage in discussions about the meeting topic.

ADD THIS TO YOUR CALENDAR: Want to add this event to your own personal calendar? After logging in here, you’ll see an option at the top of the event page, just below the event title,  saying, “Add to my calendar”, which offers calendar downloads for Outlook, iCal, Google, and Yahoo calendars. (Note that the calendar entry created will show the event taking 2 hours. That’s a default that has chosen, which I can’t change. The meetings are generally about an hour, though often go as much as 30-45 minutes longer with Q&A and chat.)

Check it out!

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