Why are electronics so expensive in Brazil
From Brazil Cost to Brazil Profit: Why are electronics so expensive in Brazil?

The iPhone 5 still has to launch in Brazil, but one thing is for sure: when it hits the shelves, it will be much more expensive than in other markets. If you need a proof of it, just look at the new Apple TV, which costs R$399 in Brazil – roughly $197 USD, or twice its selling price in the US.

This isn’t only about Apple products; we have already touched the subject several times, many articles are much more expensive in Brazil, especially electronics. Let’s now try to understand why.

The usual culprit: Taxes and inefficiencies

Read the entire article here.

One thought on “Why Are Electronics So Expensive in Brazil?

  1. I was sitting next to someone on the plane who had just come up from Sao Paolo. When I pulled out my Samsung S3 his eyes lit up and he asked how much I paid for it. I said $200 (with VZW 2-year plan which I’ve been renewing for 6-8 years now) and he said it was at least $1,000 in Brazil.

    Is it just supply and demand, or does the government have its hands in everyone’s wallets, or are there other skimming operations (bribes) going on? Perhaps all of these are just different angles on the same problem.

    I’ve enjoyed your postings, Ricardo – keep ’em up!

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